Wine Marketing: A Practical Guide - Softcover

Hall, C. M.; Mitchell, Richard

Softcover

ISBN 10: 0750654201 ISBN 13: 9780750654203

Verlag: Taylor & Francis, 2007

Inhaltsangabe

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
'How to' and 'how not to' case studies based on international examples
A guide to further reading and websites
'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.
International case studies and examples to demonstrate real-life practice.
A variety of features to facilitate learning and allow self-evaluation.

Über diesen Titel

Über die Autorinnen und Autoren

C. Michael Hall, Richard Mitchell

Richard Mitchell is Senior Lecturer in the Department of Tourism, University of Otago New-Zealand and Visiting Professor, Reims Management School, France.

Details zur Ausgabe

• Verlag: Taylor & Francis
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 0750654201
• ISBN 13: 9780750654203
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 376
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Taylor & Francis Verlag GmbH; GPSR@taylorandfrancis.com; ; Kaufingerstraße 24, 80331 München, Germany; München; Deutschland