International Cases in Tourism Management [Idioma Inglés] - Softcover

Horner, Susan

Softcover

ISBN 10: 0750655143 ISBN 13: 9780750655149

Verlag: Routledge, 2003

Inhaltsangabe

International cases in tourism management editado por Butterworth-Heinemann

Über diesen Titel

Críticas:

"The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others.

...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students."
- D.C. Frechtling , Department of Tourism and Hospitality Management, School of Business, The George Washington University, USA

Reseña del editor:

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2003
• ISBN 10: 0750655143
• ISBN 13: 9780750655149
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 410