Practice of Advertising - Softcover

Mackay, Adrian

Softcover

ISBN 10: 0750661739 ISBN 13: 9780750661737

Verlag: Routledge, 2004

Inhaltsangabe

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.

Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising.

The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

* Provides an ideal grounding to the principles involved in advertising
* Offers a collation of views from Key Professionals in the field of Advertising
* Covers specialist advertising such as recruitment and directory advertising

Über diesen Titel

Über die Autorin bzw. den Autor

Adrian R. Mackay

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0750661739
• ISBN 13: 9780750661737
• Einband: Taschenbuch
• Auflage: 5
• Anzahl der Seiten: 392
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar