Connected Marketing: The Viral, Buzz and Word of Mouth Revolution - Softcover

 
9780750666343: Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Softcover
ISBN 10: 075066634X ISBN 13: 9780750666343
Verlag: Routledge, 2005

Inhaltsangabe

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.

Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people).

Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

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Über die Autorin bzw. den Autor

Justin Kirby, Paul Marsden

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Verlag
Routledge
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
075066634X
ISBN 13 
9780750666343
Einband
Tapa blanda
Auflage
1
Anzahl der Seiten
318
Herausgeber
Kirby Justin
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781138152694: Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Vorgestellte Ausgabe

ISBN 10:  1138152692 ISBN 13:  9781138152694
Verlag: Routledge, 2016
Hardcover