Events Feasibility and Development: From Strategy to Operations (Events Management) - Softcover

Buch 5 von 14: Events Management

O'Toole, William

 
9780750666404: Events Feasibility and Development: From Strategy to Operations (Events Management)
Softcover
ISBN 10: 0750666404 ISBN 13: 9780750666404
Verlag: Routledge, 2010

Inhaltsangabe

Events Feasibility and Development: From Strategy to Operations describes the optimum way to develop and grow events. It demonstrates how governments and companies create the event portfolio to maximise their investment. It describes the latest in the growing event industry around the world: the creation of event strategies.

With a user-friendly learning structure containing bullet points, questions and exercises, and international case studies including the 'Torch Relay' and the 'Opening of the Doha Asian Games', Events Feasibility and Development: From Strategy to Operations looks at issues such as:

  • the process of creating a feasibility study
  • events forecasting models, asses management and cost/benefit analysis
  • event strategies and the development of the event portfolio
  • types of events (exhibitions, sports, festivals) and their benefits and returns
  • project management tools and process mapping event management.

The author's companion website - www.eventsfd.com - contains videos, colour photos and a list of related resources. The author has also created a course to go alongside this textbook which can be found here: http://www.eventsfd.com/Course%20on%20Events%20Feasibility%20and%20Development.html. This edition is also supported by an online lecturer's resource.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorinnen und Autoren

William O'Toole is an international events development specialist. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard.

William O'Toole is an international events development specialist. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0750666404
ISBN 13 
9780750666404
Einband
Taschenbuch
Anzahl der Seiten
356
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781138131675: Events Feasibility and Development: From Strategy to Operations (Events Management)

Vorgestellte Ausgabe

ISBN 10:  1138131679 ISBN 13:  9781138131675
Verlag: Routledge, 2015
Hardcover