Cim Coursebook 05/06 Strategic Marketing in Practice - Softcover

Ranchhod, Ashok

Softcover

ISBN 10: 0750666544 ISBN 13: 9780750666541

Verlag: Butterworth-Heinemann Ltd, 2005

Inhaltsangabe

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

Annotate, customise and create personally tailored notes using the electronic version of the Coursebook

Receive regular tutorials on key topics from Marketing Knowledge

Search the Coursebook online for easy access to definitions and key concepts

Access the glossary for a comprehensive list of marketing terms and their meanings

Written by the CIM Senior Examiner for the Strategic Marketing in Practice module to guide you through the 2005-2006 syllabus

Features actual CIM case studies to enable you to develop technique with regards to analysing case material

Contains indicative answers written exclusively for this Coursebook by the Senior Examiner to enable you to practise what has been learned and help prepare for the exam

Details zur Ausgabe

• Verlag: Butterworth-Heinemann Ltd
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0750666544
• ISBN 13: 9780750666541
• Einband: Taschenbuch
• Anzahl der Seiten: 320
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar