The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations - Softcover

Denning, Stephen

Softcover

ISBN 10: 0750673559 ISBN 13: 9780750673556

Verlag: Routledge, 2000

Inhaltsangabe

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.



Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

Über diesen Titel

Über die Autorin bzw. den Autor

Stephen Denning

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 0750673559
• ISBN 13: 9780750673556
• Einband: Taschenbuch
• Anzahl der Seiten: 246
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
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