Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably: . - Hardcover

Friedman, Lawrence

 
9780750674607: Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably: .
Hardcover
ISBN 10: 0750674601 ISBN 13: 9780750674607
Verlag: Elsevier LTD, Oxford, 2002

Inhaltsangabe

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!

Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.

In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:

· Which markets offer the best opportunities for profitable growth?

· What do my target customers need? How can I do a lot more business with them?

· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?

· Do I have the right product or solution? How can I create broader customer interest in my offerings?

· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity?

'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.

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Über die Autorin bzw. den Autor

Lawrence G. Friedman

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Verlag
Elsevier LTD, Oxford
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0750674601
ISBN 13 
9780750674607
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
310
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

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