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On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood: The Development of Consumer Behavior Patterns in Childhood - Hardcover

McNeal, James U.

 
9780750683357: On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood: The Development of Consumer Behavior Patterns in Childhood
Hardcover
ISBN 10: 075068335X ISBN 13: 9780750683357
Verlag: Elsevier LTD, Oxford, 2007

Inhaltsangabe

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.

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Über die Autorin bzw. den Autor

James U. McNeal

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Verlag
Elsevier LTD, Oxford
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
075068335X
ISBN 13 
9780750683357
Einband
Gebundene Ausgabe
Anzahl der Seiten
428
Kontakt zum Hersteller
Routledge
https://www.routledge-ny.com/

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