eMarketing eXcellence: Planning and Optimizing Your Digital Marketing: Planning and optimising your digital marketing - Softcover

Chaffey, Dave; Smith, PR

Softcover

ISBN 10: 0750689455 ISBN 13: 9780750689458

Verlag: Elsevier LTD, Oxford, 2008

Inhaltsangabe

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.
A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:
Draw up an outline e-marketing plan
Evaluate and apply e-marketing principles and models
Integrate online and offline communications
Implement customer-driven e-marketing
Reduce costly trial and error
Measure and enhance your e-marketing
Drive your e-business forward
Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.
Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.
Learn how to create a digital marketing strategy and get better campaign results
This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion
Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews

Über diesen Titel

Über die Autorin bzw. den Autor

A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in e-business at the Universities of Cranfield, Leeds and Warwick.

Details zur Ausgabe

• Verlag: Elsevier LTD, Oxford
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0750689455
• ISBN 13: 9780750689458
• Einband: Taschenbuch
• Anzahl der Seiten: 508
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Deutschland