CIM Coursebook Assessing the Marketing Environment - Softcover

Oldroyd; Luck, Diana

 
9780750689656: CIM Coursebook Assessing the Marketing Environment

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BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Written specially for the Marketing Environment module by the Senior Examiners
The only coursebook fully endorsed by CIM
Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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By Diana Luck

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9780080966229: CIM Coursebook Assessing the Marketing Environment (The Official Cim Coursebook)

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ISBN 10:  0080966225 ISBN 13:  9780080966229
Verlag: Routledge, 2010
Softcover