Small Business Guide: Effective Marketing - Softcover

Hingston, Peter

Softcover

ISBN 10: 0751314129 ISBN 13: 9780751314120

Verlag: DK, 2001

Über diesen Titel

Reseña del editor:

Learn from expert first-hand experience all you need to know to successfully market your small business. From carrying out essential market research to effectively pricing your product or service Effective Marketing shows you all the best approaches to use. There is also detailed information on exploiting profitable distribution channels projecting the right image and using advertising to maximize your sales. Charts and diagrams at-a-glance tip boxes case studies questionnaires and checklists enable you to understand the many different aspects of successful marketing.

Biografía del autor:

Peter Hingston is an entrepreneur who has experience of setting up and running a range of different small businesses, including electronics manufacturing, retail, book and magazine publishing. He spent two years as the Trust Director of an enterprise agency, giving advice to people wanting to set up a business. Colin Barrow is Head of the Enterprise Group at Cranfield University School of Management, and Director of the Business Growth and Development Programme, the UK's most successful progamme for entrepreneurs. He has written numerous books on small business and entrepreneurship. Alastair Balfour is an experienced journalist, writer, and business manager. He has worked for most of the major Scottish newspapers, and for 16 years ran a monthly business magazine.

Über diese Auflage

• Verlag: DK
• Erscheinungsdatum: 2001
• ISBN 10: 0751314129
• ISBN 13: 9780751314120
• Einband: Tapa blanda
• Anzahl der Seiten: 192
• Herausgeber: Hayward Adele