Strategic Thinking (Essential Managers) - Softcover

Bruce, Andy; Langdon, Ken

 
9780751327984: Strategic Thinking (Essential Managers)

Inhaltsangabe

Learn how to define develop and implement a dynamic business strategy with Strategic Thinking. This concise and informative guide shows you how to plan short- and long-term objectives how to put toether the right team for the right job how to communicate your vision and how to maintain a flexible approach by monitoring past performance and predicting future trends. It covers the essential tools of strategic management from SWOT analysis and feasbility studies to budgeting forecasts to help give you a competitive edge in today's fast-moving business world.

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Über die Autorin bzw. den Autor

Andy Bruce, co-founder of SofTools Ltd. and Ken Langdon, former sales and marketing executive, have co-written 3 books in the Essential Managers series: 'Project Management', 'Strategic Thinking' and 'Do It Now!' Ken has also co-written Essential Managers 'Appraising Staff'.

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9780789459725: Strategic Thinking (Essential Managers Handbooks)

Vorgestellte Ausgabe

ISBN 10:  0789459728 ISBN 13:  9780789459725
Verlag: Dk Pub, 2000
Softcover