Label Writing and Planning: A Guide to Good Customer Communication - Hardcover

Holkham, Tony

 
9780751403619: Label Writing and Planning: A Guide to Good Customer Communication
Hardcover
ISBN 10: 075140361X ISBN 13: 9780751403619
Verlag: Springer, 1996

Inhaltsangabe

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

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Reseña del editor

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

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Verlag
Springer
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
075140361X
ISBN 13 
9780751403619
Einband
Tapa dura
Anzahl der Seiten
236
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
CMN Printpool Inh. Mathis Neumann
https://www.also.com/ec/cms5/en_6000/6000/index.jsp

Friedrich-Karl-Str. 9
Hamburg
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781461285236: Label Writing and Planning: A Guide to Good Customer Communication

Vorgestellte Ausgabe

ISBN 10:  1461285232 ISBN 13:  9781461285236
Verlag: Springer, 2011
Softcover