Reaching and Responding to the Audience (Small Museum Toolkit: American Association for State and Local History, 4, Band 4) - Hardcover

 
9780759119512: Reaching and Responding to the Audience (Small Museum Toolkit: American Association for State and Local History, 4, Band 4)

Inhaltsangabe

Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience-from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum's good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.

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Über die Autorin bzw. den Autor

Cinnamon Catlin-Legutko is chief executive officer at the Abbe Museum in Bar Harbor, Maine. Stacy Klingler is assistant director of Local History Services at the Indiana Historical Society.

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Weitere beliebte Ausgaben desselben Titels

9780759113381: Reaching and Responding to the Audience (Small Museum Toolkit): Reaching and Responding to the Audience: Small Museum Toolkit, Book Four (American Association for State and Local History)

Vorgestellte Ausgabe

ISBN 10:  0759113386 ISBN 13:  9780759113381
Verlag: AltaMira Press, 2013
Softcover