ACP MARKETING: PLANNING & STRATEGY 7E - Hardcover

Jain, Subhash C.

 
9780759338715: ACP MARKETING: PLANNING & STRATEGY 7E
Hardcover
ISBN 10: 075933871X ISBN 13: 9780759338715
Verlag: South-Western, 2006

Inhaltsangabe

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
South-Western
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
075933871X
ISBN 13 
9780759338715
Einband
Tapa dura
Anzahl der Seiten
935
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar