The Art of War 3: The Canons of Commerce - Softcover

Goldenberg, PhD David I.; Wu, Sun-tzu

Softcover

ISBN 10: 0759696403 ISBN 13: 9780759696402

Verlag: AuthorHouse, 2002

Inhaltsangabe

Sun-tzu's The Art of War , was the first comprehensive treatise on developing and implementing strategy. It was privately published in 514 BC. Asian business leaders soon began relying it for guidance while western executives only discovered it in the late 1790s. Mr. Aizawa, president of the American subsidiary of Asahi Kasei Corporation of Japan, felt that a reinterpretation and update of Sun-tzu's classic from a modern commercial perspective was needed and challenged the author to do so. The Art of War 3: The Canons of Commerce met his challenge. The Art of War 3: The Canons of Commerce adopts Sun-tzu's ideas to current conditions by introducing new insights and appendices explaining how to do the two highest priority activities Sun-tzu recommended but did not discuss in any depth while maintaining Sun-tzu's terse, action-oriented style and structure. Modern business examples illustrate its points. Experienced executives read the manuscript critically and offered enthusiastic comments about it such as: "... a veritable tour de force. ..and seamless in its weaving together of Sun-tsu's ancient writings and Goldenberg's running commentary. The latter includes generous servings of modern examples that serve to enrich the fare. "Together, Sun-tsu and David Goldenberg provide ample guidance not just to avoid catastrophe but to ensure success." T. Horton, Ph.D., Chairman, The Commercial Bank; past Vice President, Marketing, IBM Corporation; past Chairman, the National Association of Corporate Directors "The Art of War 3: The Canons of Commerce' is written in the style of Sun-tzu Wu himself: terse, declarative language that simplifies today's world, a world burdened with 2500 years of compounded commercial complexity since the general's simple, declarative instructions to his warriors. I feel like I am reading Hemingway. "The three Appendices alone are worth the price of a trip to the book store. ..." Dr. David W. Crain, Vice President, Marketing, Radiant Technology Corp

Details zur Ausgabe

• Verlag: AuthorHouse
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0759696403
• ISBN 13: 9780759696402
• Einband: Taschenbuch
• Anzahl der Seiten: 144
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Deutschland