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Inhaltsangabe
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.
Logos that Last also includes:
- Detailed case studies that follow designs from concept to completion
- Tips for turning a good idea into a great logo
- Strategies for extending a great logo into a dynamic brand system
- Advice for turning your passion into your profession
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process.
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Über die Autorin bzw. den Autor
Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. He’s worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.
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Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for t
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Logos that Last: How to Create Iconic Visual Branding
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Logos that Last
Verlag:
Quarto Publishing Group|Rockport Publishers, 2023
ISBN 10: 0760383170
ISBN 13: 9780760383179
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Zustand: New. With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That . Bestandsnummer des Verkäufers 828460940
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Logos that Last
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LOGOS THAT LAST
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Logos That Last
Verlag:
Rockport Publishers, 2023
ISBN 10: 0760383170
ISBN 13: 9780760383179
Neu
Hardcover
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Logos that Last: How to Create Iconic Visual Branding
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Logos that Last: How to Create Iconic Visual Branding
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Logos that Last
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Logos That Last : How to Create Iconic Visual Branding
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Buch. Zustand: Neu. Neuware - Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.\*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA\*Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.Logos that Last also includes: Detailed case studies that follow designs from concept to completionTips for turning a good idea into a great logoStrategies for extending a great logo into a dynamic brand systemAdvice for turning your passion into your professionWith Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process. Bestandsnummer des Verkäufers 9780760383179
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