Process and Practice of Radio Programming - Softcover

Lynch, Joanna R.; Gillispie, Greg

 
9780761810452: Process and Practice of Radio Programming
Softcover
ISBN 10: 0761810455 ISBN 13: 9780761810452
Verlag: Globe Pequot Publishing Group Inc, 1998

Inhaltsangabe

Rapid changes in the radio industry in recent years have brought new challenges to radio program directors. This book addresses these changes, and provides case studies from some of the most respected broadcasters in the industry. Process and Practice of Radio Programming examines all aspects of a radio programmer's job. Among the topics discussed are: creating a program clock, developing an ear for selecting tomorrow's hits, hiring, managing, and working (airchecking) with talent, image creation, marketing a station, ratings and research, working with sales, promotions, news, new technologies―including Virtual Radio Programming, surviving within a multiopoly situation, how to compete competitively with other stations in the market, understanding obligations to the FCC, developing relationships with record companies, clients, marketing and research firms, and others as well as learning how to program to a target audience.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Joanna Lynch is Instructor of Radio Broadcast Technology at Hunterdon Central High School in Flemington, New Jersey.Greg Gillispie has over 25 years of experience as an air talent, and is President of B/D & A, an international media consulting firm.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Globe Pequot Publishing Group Inc
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0761810455
ISBN 13 
9780761810452
Einband
Taschenbuch
Anzahl der Seiten
336
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland