Focus Groups as Qualitative Research (Qualitative Research Methods) - Softcover

Morgan, David L.

Softcover

ISBN 10: 0761903437 ISBN 13: 9780761903437

Verlag: SAGE Publications, Inc, 1996

Inhaltsangabe

The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.

Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

Über diesen Titel

Über die Autorin bzw. den Autor

David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the "little blue books").

Details zur Ausgabe

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 1996
• Sprache: Englisch
• ISBN 10: 0761903437
• ISBN 13: 9780761903437
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 88
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland