Moderating Focus Groups: 4 (Focus Group Kit) - Softcover

Krueger, Richard A.

Softcover

ISBN 10: 0761908218 ISBN 13: 9780761908210

Verlag: SAGE Publications, Inc, 1997

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Reseña del editor

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

Biografía del autor

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

Über diese Auflage

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 1997
• ISBN 10: 0761908218
• ISBN 13: 9780761908210
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 136