Propaganda and Persuasion - Hardcover

Jowett, Garth S.; O′Donnell, Victoria J.

Hardcover

ISBN 10: 0761911464 ISBN 13: 9780761911463

Verlag: SAGE Publications, Inc, 1999

Inhaltsangabe

Book by Jowett Garth S ODonnell Victoria J

Über diesen Titel

Reseña del editor:

The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propaganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propaganda analysis are presented, there are new and revised case studies and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda.

Biografía del autor:

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government's department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O'Donnell. He is on the boards of several communication and film journals.

Über diese Auflage

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 1999
• ISBN 10: 0761911464
• ISBN 13: 9780761911463
• Einband: Tapa dura
• Auflage: 3
• Anzahl der Seiten: 448