This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.
The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.
John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Versand:
Gratis
Innerhalb der USA
Versand:
EUR 5,93
Innerhalb der USA
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. 1 Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers GRP82718801
Anzahl: 2 verfügbar
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2. Bestandsnummer des Verkäufers G0761912398I5N00
Anzahl: 1 verfügbar
Anbieter: The Maryland Book Bank, Baltimore, MD, USA
paperback. Zustand: Good. First Edition. The corners are slightly bent. Used - Good. Bestandsnummer des Verkäufers 11-I-1-0134
Anzahl: 1 verfügbar
Anbieter: St Vincent de Paul of Lane County, Eugene, OR, USA
Zustand: Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly. Bestandsnummer des Verkäufers M-07-2848
Anzahl: 1 verfügbar
Anbieter: GF Books, Inc., Hawthorne, CA, USA
Zustand: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.9. Bestandsnummer des Verkäufers 0761912398-2-3
Anzahl: 1 verfügbar
Anbieter: Irish Booksellers, Portland, ME, USA
Zustand: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Bestandsnummer des Verkäufers 11-0761912398-G
Anzahl: 1 verfügbar
Anbieter: Ergodebooks, Houston, TX, USA
Softcover. Zustand: Good. First Edition. This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals. Bestandsnummer des Verkäufers SONG0761912398
Anzahl: 1 verfügbar
Anbieter: Cronus Books, Carson City, NV, USA
Paperback. Zustand: New. New inside and Out! Clean & Crisp Pages w/No markings. Excellent book.(Fast Shipping)!. Bestandsnummer des Verkäufers 200920044
Anzahl: 1 verfügbar
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Zustand: Good. 1 Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 9679235-6
Anzahl: 1 verfügbar
Anbieter: GoldenWavesOfBooks, Fayetteville, TX, USA
Paperback. Zustand: new. New. Fast Shipping and good customer service. Bestandsnummer des Verkäufers Holz_New_0761912398
Anzahl: 1 verfügbar