New Venture Strategy: Timing, Environmental Uncertainty, and Performance (Entrepreneurship and the Management of Growing Enterprises) - Hardcover

Shepherd, Dean A.; Shanley, Mark

Hardcover

ISBN 10: 076191353X ISBN 13: 9780761913535

Verlag: Sage Publications, Inc, 1998

Inhaltsangabe

'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' -

Paul Hannon, International Small Business Journal

Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

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'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business Journal Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

Details zur Ausgabe

• Verlag: Sage Publications, Inc
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 076191353X
• ISBN 13: 9780761913535
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 112
• Kontakt zum Hersteller: Sage Publications; https://knockknockstuff.com/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; 4000; Bulgarien