New Venture Strategy: Timing, Environmental Uncertainty, and Performance (Entrepreneurship and the Management of Growing Enterprises) - Hardcover

Shepherd, Dean A.; Shanley, Mark

 
9780761913535: New Venture Strategy: Timing, Environmental Uncertainty, and Performance (Entrepreneurship and the Management of Growing Enterprises)
Hardcover
ISBN 10: 076191353X ISBN 13: 9780761913535
Verlag: Sage Publications, Inc, 1998

Inhaltsangabe

'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' -

Paul Hannon, International Small Business Journal

Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Sage Publications, Inc
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
076191353X
ISBN 13 
9780761913535
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
112
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780761913542: New Venture Strategy: Timing, Environmental Uncertainty, and Performance (Entrepreneurship and the Management of Growing Enterprises)

Vorgestellte Ausgabe

ISBN 10:  0761913548 ISBN 13:  9780761913542
Verlag: SAGE Publications, Inc, 1998
Softcover