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New Venture Strategy: Timing, Environmental Uncertainty, and Performance (Entrepreneurship and the Management of Growing Enterprises) - Softcover

Shepherd, Dean A.; Shanley, Mark

 
9780761913542: New Venture Strategy: Timing, Environmental Uncertainty, and Performance (Entrepreneurship and the Management of Growing Enterprises)
Softcover
ISBN 10: 0761913548 ISBN 13: 9780761913542
Verlag: SAGE Publications, Inc, 1998

Inhaltsangabe

'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' -

Paul Hannon, International Small Business Journal

Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications, Inc
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0761913548
ISBN 13 
9780761913542
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
124
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland