Effective Health Risk Messages: A Step-By-Step Guide - Hardcover

Witte, Kim; Meyer, Gary; Martell, Dennis P.

Hardcover

ISBN 10: 0761915087 ISBN 13: 9780761915089

Verlag: Sage Publications, 2001

Inhaltsangabe

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001

Effective Health Risk Messages

provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

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Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001

Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

Details zur Ausgabe

• Verlag: Sage Publications
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0761915087
• ISBN 13: 9780761915089
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 215
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland