Developing a Market Orientation - Softcover

Marketing Science Institute

 
9780761916932: Developing a Market Orientation
Softcover
ISBN 10: 0761916938 ISBN 13: 9780761916932
Verlag: SAGE Publications, Inc, 1999

Inhaltsangabe

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.

This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

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Verlag
SAGE Publications, Inc
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0761916938
ISBN 13 
9780761916932
Einband
Taschenbuch
Anzahl der Seiten
320
Herausgeber
Deshpande Rohit
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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9780761916925: Developing a Market Orientation

Vorgestellte Ausgabe

ISBN 10:  076191692X ISBN 13:  9780761916925
Verlag: SAGE Publications Inc, 1999
Hardcover