Verwandte Artikel zu New Service Development: Creating Memorable Experiences
Inhaltsangabe
The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they stimulate a transition from a service economy to a new experience economy. New Service Development: Creating Memorable Experiences is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implantation. Chapter contributors from the fields of operations management, marketing information technology, and organizational behavior explore the issues that service firms must address to sustain advantage in the new experience economy. Students and professionals in the fields of service management, new product development, and new venture creation will all benefit from the wisdom in this innovative, ground breaking book.
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Reseña del editor
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
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- VerlagSAGE Publications, Inc
- Erscheinungsdatum2000
- ISBN 10 0761917411
- ISBN 13 9780761917410
- EinbandTapa dura
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten344
- Kontakt zum HerstellerNicht verfügbar
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New Service Development: Creating Memorable Experiences
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.26. Bestandsnummer des Verkäufers G0761917411I2N00
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Beispielbild für diese ISBN
New Service Development : Creating Memorable Experiences
Verlag:
SAGE Publications, Incorporated, 1999
ISBN 10: 0761917411
ISBN 13: 9780761917410
Gebraucht
Hardcover
Erstausgabe
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 49931410-20
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
New Service Development : Creating Memorable Experiences
Verlag:
SAGE Publications, Incorporated, 1999
ISBN 10: 0761917411
ISBN 13: 9780761917410
Gebraucht
Hardcover
Erstausgabe
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 49931410-20
Anzahl: 1 verfügbar