The Content Analysis Guidebook - Softcover

Neuendorf, Kimberly A.

Softcover

ISBN 10: 0761919783 ISBN 13: 9780761919780

Verlag: Sage Publications, Inc, 2001

Inhaltsangabe

Content analysis is one of the most important but complex research methodologies in the social sciences. InThe Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.

The Content Analysis Guidebook provides readers:

• Numerous examples from across the social sciences
• Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research
• Pedagogical tools in an easy to understand format 

Über diesen Titel

Über die Autorin bzw. den Autor

Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country's top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

Details zur Ausgabe

• Verlag: Sage Publications, Inc
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0761919783
• ISBN 13: 9780761919780
• Einband: Taschenbuch
• Anzahl der Seiten: 280
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar