Verwandte Artikel zu Product Planning Essentials

Product Planning Essentials - Hardcover

Kahn, Kenneth B.

 
9780761919988: Product Planning Essentials
Hardcover
ISBN 10: 0761919988 ISBN 13: 9780761919988
Verlag: Sage Publications, Inc, 2000

Inhaltsangabe

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Sage Publications, Inc
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0761919988
ISBN 13 
9780761919988
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
254
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland