Qualitative Methods in Management Research - Hardcover

Evert Gummesson

Hardcover

ISBN 10: 0761920137 ISBN 13: 9780761920137

Verlag: Sage Publications, Inc., 1999

Inhaltsangabe

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

Über diesen Titel

Über die Autorin bzw. den Autor

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.

Von der hinteren Coverseite

Evert Gummesson¿s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding. -Barney G. Glaser, co-author of The Discovery of Grounded Theory "This book is a welcome contribution to the theory of science and methodology.. . . .It is to the author¿s credit that the material is presented in an interesting and easily accessible way . . . .The use of examples from the author¿s own experiences are particularly helpful." -Richard Teare in Service Industries Journal "Evert. Gummesson has made a most worthwhile contribution to an under-appreciated area of management research. His views, which draw on hundreds of references from many expertise areas, deserve attention and debate." -Edward Toomer and Ken Bowen in Journal of Operational Research Is research in management disciplines-leadership, corporate strategy, marketing, organization theory, quality management, and others-taking advantage of the best scientific methods available? In this revised edition, Evert Gummeson answers no! Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science-where the researcher is both actor and student-as the most advanced and rewarding approach to research. This book is written in a personal style and is rich in examples from academic research, real-world practice and management consultancy.

Details zur Ausgabe

• Verlag: Sage Publications, Inc.
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0761920137
• ISBN 13: 9780761920137
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 264
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland