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SUMSER: A GUIDE TO EMPIRICAL RESEARCH (P) IN COMMUNICATION:RULES FOR LOOKING - Softcover

Sumser, John

 
9780761922223: SUMSER: A GUIDE TO EMPIRICAL RESEARCH (P) IN COMMUNICATION:RULES FOR LOOKING
Softcover
ISBN 10: 0761922229 ISBN 13: 9780761922223
Verlag: Sage Publications, Incorporated, 2000

Inhaltsangabe

Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to real-life situations. The author's easy writing style lends both interest and clarity to this introductory communication text.

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Verlag
Sage Publications, Incorporated
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0761922229
ISBN 13 
9780761922223
Einband
Taschenbuch
Anzahl der Seiten
239
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Verantwortliche Person
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