Designing and Managing a Research Project: A Business Student′s Guide - Softcover

Polonsky, Michael J.; Waller, David S.

Softcover

ISBN 10: 0761922490 ISBN 13: 9780761922490

Verlag: SAGE Publications, Inc, 2004

Inhaltsangabe

Book by Polonsky Michael J Jay Waller David S Scott

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Críticas

"The strongest asset of the book is the attention it gives to maximize the student's learning outcome, a quality that recurs consistently in each chapter. The final outcome is a user-friendly and widely accessible book that not only serves as a guide, but convinces the reader about the benefits of undertaking a research projects as an exercise to develop soft skills that will prove beneficial 'educationally and developmentally' given the competitive job environment that many students have to face today." (Khadeeja Z. Mohamed Ali Journal of Management 2006-08-21)

Reseña del editor

`The authors did an excellent job of addressing many of the "real world" issues in conducting a business research project. They have given care to address some of the issues that often represent the major stumbling blocks for students engaged in business research projects.... An excellent text.... It is concise, very readable and addresses many of the issues that we, as instructors, grapple with as we assign research projects' - Andrew M Forman, PhD, Hofstra University

Designing and Implementing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, `Laying the Foundations', `Undertaking the Research', and `Communicating the Results', which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines.

This unique book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student friendly in style. It could be used, as either a text, or a supplementary text on courses in management (including industrial psychology) and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.

Über diese Auflage

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 2004
• ISBN 10: 0761922490
• ISBN 13: 9780761922490
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 248