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Inhaltsangabe
Book by Czaja Ronald F Blair Johnny E
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Críticas
"In Designing surveys, Ronald Czaja and Johnny Blair do an excellent job of giving the academic and professional viewpoints of creating, conducting, and presenting small- to moderate-scale survey information. Designing surveys does an excellent job of defining each type of survey and providing sample question to consider. The graphics and tables presented in each chapter show the amount of research that Czaja and Blair have put into the content in this book." (Jackie Damrau Book Reviews 2006-07-13)
"Designing Surveys: A Guide to Decisions and Procedures is, to paraphrase the authors' words, a practical and realistic guide to conducting small-to-moderate scale surveys. This is a book aimed at those beginning their survey research experience. The well-written and clearly organized text would be best suited to advanced undergraduates or graduate students beginning their own research, Czaja and Blair have clearly made an effort to build rapport with undergraduate students. Faculty adopting Designing Surveys: A Guide to Decisions and Procedures will appreciate the attention paid to the details of survey design." (Sarah R. Phillips January 2006 2006-08-07)
"A practical and realistic guide to conducting small-to-moderate scale surveys, this is a book aimed at those beginning their survey research experience. The well-written and clearly organized text would be best suited to advanced undergraduates or graduate students beginning their own research." (Sarah R. Phillips, Pacific University 2006-01-26)
Reseña del editor
The technologies used to conduct surveys have changed dramatically since the mid-90s when the First Edition appeared. The Second Edition takes into account these changes, building on the material provided in the original book .
The result is an accurate account of how modern survey research is actually conducted, compiled with the needs and goals of the novice researcher in mind. It presents the design and conduct of a survey as a process of closely related decision points, the goal of which is to make optimum use of resources that are typically very limited, while ensuring that the final product -- the data -- is of high reliability and validity.
Key Features:
A comprehensive section on internet surveys, their methodology, summary of experiences and practices to date and how internet surveys interface with more traditional methods.
Changes in telephone survey design and data collection procedures due to rising nonresponse rates (this will include combined methods of data collection and the use of respondent incentives) and call screening (and other) technologies
The increase use of web sites and package programs for variance estimation, data analysis and data dissemination
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- VerlagSage Publications
- Erscheinungsdatum2004
- ISBN 10 076192745X
- ISBN 13 9780761927457
- EinbandTapa dura
- SpracheEnglisch
- Auflage2
- Anzahl der Seiten316
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