Throughout the world, the media is used in various ways to promote social awareness and initiate social development. Of all the available means of communication, radio is still the one with the maximum reach in most developing countries. This book, the first in a three-book series titled Communication for Behavior Change, offers extremely practical guidance on how to design, write, and produce radio dramas aimed at motivating social change.
Written by a leading teacher and practitioner of Entertainment–Education, it is the only available book which provides complete and hands-on instructions for creating successful radio serial dramas for behavior change. The text is interspersed with examples which show how entertainment and education have been woven together to create awareness programs that are both popular and effective. Extracts from several successful scripts from many countries are also provided to demonstrate what has previously clicked with the audience.
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Esta de Fossard is Senior Communication Advisor at the Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as at George Mason University in Virginia. Ms de Fossard has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also a prolific author with more than 50 books, both for adults and children, to her credit. Ms de Fossard is currently working on two more books in this series, related to the use of television and distance learning for behavior change.
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Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0761933263I3N00
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Anbieter: Hamelyn, Madrid, M, Spanien
Zustand: Aceptable. : Este libro es una guía práctica esencial para el diseño, escritura y producción de dramas radiofónicos orientados a motivar cambios de comportamiento social. Como el primer volumen de la serie 'Communication for Behavior Change', la obra ofrece instrucciones detalladas y ejemplos reales de cómo combinar el entretenimiento con la educación para crear programas de concienciación efectivos en países en desarrollo.Escrito por Esta de Fossard, una experta líder en el campo del Entretenimiento-Educación, el texto incluye extractos de guiones exitosos de diversos países. Es un recurso fundamental tanto para estudiantes como para profesionales de la comunicación que buscan utilizar la radio como una herramienta de impacto social y desarrollo comunitario. EAN: 9780761933267 Tipo: Libros Categoría: Arte y Cultura|Educación Título: Writing and producing radio dramas Autor: Esta de Fossard Editorial: SAGE Publications Pvt. Ltd Idioma: en Páginas: 325 Formato: tapa blanda. Bestandsnummer des Verkäufers Happ-2026-02-04-d19a9e79
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Anbieter: Optimon Books, Gravesend, KENT, Vereinigtes Königreich
Paperback. Zustand: Good. THERE ARE NO TARIFFS OR CUSTOMS DUTIES ON BOOKS. Condition: small area at edge of papers creased, as seen in images.Throughout the world, the media is used in various ways to promote social awareness and initiate social development. Of all the available means of communication, radio is still the one with the maximum reach in most developing countries. This book, the first in a three-book series titled Communication for Behaviour Change, offers extremely practical guidance on how to design, write, and produce radio dramas aimed at motivating social change. Written by a leading teacher and practitioner of Entertainment-Education, it is the only available book which provides complete and hands-on instructions for creating successful radio serial dramas for behaviour change. The text is interspersed with examples which show how entertainment and education have been woven together to create awareness programs that are both popular and effective. Extracts from several successful scripts from many countries are also provided to demonstrate what has previously clicked with the audience. Bestandsnummer des Verkäufers 439226
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