The Encyclopaedic Dictionary of Marketing (Response Books) - Softcover

Khan, Kaleem Mohammad; Khan, Mohammed Naved

Softcover

ISBN 10: 0761935010 ISBN 13: 9780761935018

Verlag: SAGE Response, 2006

Inhaltsangabe

In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance. This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and techniques from the fields of: General marketing Consumer behavior Advertising Sales promotion Sales management Retailing International marketing E-marketing Services marketing Examples, illustrations, figures, and charts have been provided in order to better explain some of the terms. Lucidly written, this encyclopaedic dictionary will serve as a source of ready reference for all those in the area of marketing including students, research scholars, teachers, managers and marketing consultants.

Über diesen Titel

Über die Autorin bzw. den Autor

Mohammed Naved Khan is Senior Lecturer, Department of Business Administration, Faculty of Management Studies and Research, Aligarh Muslim University, Aligarh, India.

Details zur Ausgabe

• Verlag: SAGE Response
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 0761935010
• ISBN 13: 9780761935018
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 356
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar