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Advertising: A Cultural Economy (Culture, Representation and Identity Series) - Softcover

McFall, Liz

 
9780761942559: Advertising: A Cultural Economy (Culture, Representation and Identity Series)
Softcover
ISBN 10: 0761942556 ISBN 13: 9780761942559
Verlag: SAGE Publications Ltd, 2004

Inhaltsangabe

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications Ltd
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0761942556
ISBN 13 
9780761942559
Einband
Taschenbuch
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

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Deutschland