On Message: Communicating the Campaign - Softcover

Curtice, John; Sanders, David; Scammell, Margaret; Semetko, Holli A.; Norris, Pippa

Softcover

ISBN 10: 0761960740 ISBN 13: 9780761960744

Verlag: SAGE Publications Ltd, 1999

Inhaltsangabe

To what extent are the techniques ofcampaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

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Über die Autorin bzw. den Autor

Pippa Norris is Director of the Democratic Governance group in the United Nations Development Programme in New York and the Maguire Lecturer in Comparative Politics at Harvard University¿s John F. Kennedy School of Government. Recent books include Sacred and Secular: Politics and Religion Worldwide (with Ronald Inglehart, 2004), Electoral Engineering: Voting Rules and Political Behavior (2004), and Driving Democratization: What Works (2006). Norris, who is a political scientist, has served as an expert consultant for many international bodies including the UN, UNESCO, the Council of Europe, International IDEA, the National Endowment for Democracy, and the UK Electoral Commission.

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0761960740
• ISBN 13: 9780761960744
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 218
• Herausgeber: Norris Pippa
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar