Grounded Theory: A Practical Guide for Management, Business and Market Researchers - Softcover

Goulding, Christina

 
9780761966838: Grounded Theory: A Practical Guide for Management, Business and Market Researchers
Softcover
ISBN 10: 0761966838 ISBN 13: 9780761966838
Verlag: SAGE Publications Ltd, 2002

Inhaltsangabe

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

  • It offers an overview of qualitative methods in general and locates grounded theory in this context;
  • It compares and contrasts the various grounded theory approaches in an accessible manner;
  • It offers an in-depth case study for students and researchers to follow/use;
  • And it provides a critique of the methodology itself.

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

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Über die Autorin bzw. den Autor

Research Interests:                                                                                                                                                 - 'New' consumer behaviour
 -Developing an understanding of the consumption/identity link
  -Identity and consumption with a particular emphasis on body image, strategies for resisting the market place and non-conformist consumption
 -The application and development of qualitative research methodologies and in particular grounded theory

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0761966838
ISBN 13 
9780761966838
Einband
Taschenbuch
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780761966821: Grounded Theory: A Practical Guide for Management, Business and Market Researchers

Vorgestellte Ausgabe

ISBN 10:  076196682X ISBN 13:  9780761966821
Verlag: SAGE Publications Ltd, 2002
Hardcover