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Marketing - the retro revolution editado por Sage
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'the finest writer in our field today' - Journal of Marketing
'the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal
'a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning
'remarkably entertaining' - Public Library Journal
'dazzling erudition' - European Journal of Marketing
'instant classic' - Journal of Marketing Management
`the finest writer in our field today' - Journal of Marketing
`the great heretic' - Retrospectives in Marketing
`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal
`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning
`remarkably entertaining' - Public Library Journal
`dazzling erudition' - European Journal of Marketing
`instant classic' - Journal of Marketing Management
· Has marketing moved from `new and improved' to `as good as always'?
· Is old the new `new'?
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage.
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.
In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise.
History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.
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- VerlagSAGE Publications Ltd
- Erscheinungsdatum2001
- ISBN 10 0761968512
- ISBN 13 9780761968511
- EinbandTapa blanda
- Auflage1
- Anzahl der Seiten272
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Buchbeschreibung Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -`the finest writer in our field today' - Journal of Marketing`the great heretic' - Retrospectives in Marketing`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning`remarkably entertaining' - Public Library Journal`dazzling erudition' - European Journal of Marketing`instant classic' - Journal of Marketing Management Has marketing moved from `new and improved' to `as good as always' Is old the new `new' Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage.The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise.History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. 276 pp. Englisch. Bestandsnummer des Verkäufers 9780761968511
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ISBN 13: 9780761968511
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Marketing - The Retro Revolution
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Sage Publications
(2001)
ISBN 10: 0761968512
ISBN 13: 9780761968511
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Buchbeschreibung Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - `the finest writer in our field today' - Journal of Marketing`the great heretic' - Retrospectives in Marketing`the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal`a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning`remarkably entertaining' - Public Library Journal`dazzling erudition' - European Journal of Marketing`instant classic' - Journal of Marketing Management Has marketing moved from `new and improved' to `as good as always' Is old the new `new' Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage.The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise.History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field. Bestandsnummer des Verkäufers 9780761968511
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Marketing - The Retro Revolution
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ISBN 10: 0761968512
ISBN 13: 9780761968511
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Buchbeschreibung Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Marketing - The Retro Revolution`A jewel in the crown of the academic marketing establishment - Marketing Intelligence and PlanningIn his engaging and lively style, Stephen Brown shows that the implic. Bestandsnummer des Verkäufers 447058141
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