Statistical Modeling for Management - Hardcover

Hutcheson, Graeme D.; Moutinho, Luiz A M

Hardcover

ISBN 10: 0761970118 ISBN 13: 9780761970118

Verlag: SAGE Publications Ltd, 2008

Inhaltsangabe

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

 

 

The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

 

Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics:

- Measurement sacling and reliability issues in management
- Parametric and non-parametric statistical tests
- Gerneralized Linear Modeling techniques
- Data-reduction techniques
- Model selection and model checking
- Recursive and non-recursive models
- Neural networks
- Knowledge-based systems

This book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.

Über diesen Titel

Über die Autorinnen und Autoren

Dr Graeme Hutcheson specialises in the application of statistical models in social science research. He has published widely in management and education, mostly with respect to the use and interpretation of generalized regression models.

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0761970118
• ISBN 13: 9780761970118
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 254
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar