Statistical Modeling for Management - Softcover

Graeme Hutcheson; Luiz Moutinho

Softcover

ISBN 10: 0761970126 ISBN 13: 9780761970125

Verlag: SAGE Publications Ltd, 2008

Inhaltsangabe

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.

Über diesen Titel

Über die Autorinnen und Autoren

Dr Graeme Hutcheson specialises in the application of statistical models in social science research. He has published widely in management and education, mostly with respect to the use and interpretation of generalized regression models.

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow

Details zur Ausgabe

• Verlag: SAGE Publications Ltd
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0761970126
• ISBN 13: 9780761970125
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 254
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar