Verwandte Artikel zu Statistical Modeling for Management

Statistical Modeling for Management - Softcover

Hutcheson, Graeme D.; Moutinho, Luiz

 
9780761970125: Statistical Modeling for Management
Softcover
ISBN 10: 0761970126 ISBN 13: 9780761970125
Verlag: SAGE Publications Ltd, 2008

Inhaltsangabe

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics:

- Measurement sacling and reliability issues in management
- Parametric and non-parametric statistical tests
- Gerneralized Linear Modeling techniques
- Data-reduction techniques
- Model selection and model checking
- Recursive and non-recursive models
- Neural networks
- Knowledge-based systems

This book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Dr Graeme Hutcheson specialises in the application of statistical models in social science research. He has published widely in management and education, mostly with respect to the use and interpretation of generalized regression models.

Von der hinteren Coverseite

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications Ltd
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0761970126
ISBN 13 
9780761970125
Einband
Taschenbuch
Anzahl der Seiten
235
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland