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Inhaltsangabe
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
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Über die Autorinnen und Autoren
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.
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Problems in Marketing: Applying Key Concepts and Techniques
Verlag:
SAGE Publications Ltd (edition 2nd), 2007
ISBN 10: 0761971793
ISBN 13: 9780761971795
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Problems in Marketing: Applying Key Concepts and Techniques
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Problems in Marketing : Applying Key Concepts and Techniques
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ISBN 13: 9780761971795
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Problems in Marketing: Applying Key Concepts and Techniques
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Problems in Marketing: Applying Key Concepts and Techniques
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780761971795. Bestandsnummer des Verkäufers 8984294
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Problems in Marketing: Applying Key Concepts and Techniques
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780761971795. Bestandsnummer des Verkäufers 8984293
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Problems in Marketing: Applying Key Concepts and Techniques
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780761971795. Bestandsnummer des Verkäufers 8984261
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Problems in Marketing (Paperback)
Verlag:
SAGE Publications Inc, Thousand Oaks, 2007
ISBN 10: 0761971793
ISBN 13: 9780761971795
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Paperback. Zustand: new. Paperback. Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above. Problems in Marketing Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9780761971795
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