Verwandte Artikel zu Advances in Business and Management Forecasting

Advances in Business and Management Forecasting - Hardcover

Geurts, Michael D.; Guerard, John G., Jr.

 
9780762304370: Advances in Business and Management Forecasting
Hardcover
ISBN 10: 0762304375 ISBN 13: 9780762304370
Verlag: Jai Press Inc., 2002

Inhaltsangabe

This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics include sales and marketing, forecasting, new product forecasting, judgementally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accurate and sales response models.

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This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Jai Press Inc.
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0762304375
ISBN 13 
9780762304370
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
180
Herausgeber
Lawrence Kenneth D.
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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