Getting Better at Sensemaking (Advances in Business Marketing & Purchasing, Band 9) - Hardcover

 
9780762306336: Getting Better at Sensemaking (Advances in Business Marketing & Purchasing, Band 9)

Inhaltsangabe

Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done, such as: scan environments better to find the weak signals on breakthrough technologies; shifts in customers' attitudes and behaviors; and, changes in behaviors of suppliers and governments.

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