Focused Issue on The Marketing Process in Organizational Competence: 1 (Research in Competence-Based Management) - Hardcover

Hardcover

ISBN 10: 0762312092 ISBN 13: 9780762312092

Verlag: Jai Press Inc., 2005

Inhaltsangabe

Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.

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Reseña del editor

This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory.

Each volume in RCBM will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theorys foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.

Details zur Ausgabe

• Verlag: Jai Press Inc.
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0762312092
• ISBN 13: 9780762312092
• Einband: Tapa dura
• Anzahl der Seiten: 282
• Herausgeber: Sanchez Ron, Freiling Jorg
• Kontakt zum Hersteller: Nicht verfügbar