Research in Consumer Behavior - Hardcover

 
9780762313044: Research in Consumer Behavior
Hardcover
ISBN 10: 0762313048 ISBN 13: 9780762313044
Verlag: Jai Press Inc., 2006

Inhaltsangabe

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

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Verlag
Jai Press Inc.
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0762313048
ISBN 13 
9780762313044
Einband
Gebundene Ausgabe
Anzahl der Seiten
286
Herausgeber
Belk Russell W.
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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