The third edition of this best-selling guide takes physicians step-by-step through the process needed to effectively market and promote a clinical practice in today's evolving health care environment.
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Baum teaches at Tulane School of Medicine and Louisiana State U.; Henkel is a professional writer based in California. Designed for practitioners, their text provides examples from an existing private practice on how to attract new patients; develop the loyalty and bonding of current patients; keep staff members motivated, organized, and dedicated
Baum is a urologist in private practice and a clinical associate professor of urology at the Louisiana State University Medical School and the Tulane Medical School, both in New Orleans.
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