Business English

Andrea Geffner

Softcover

ISBN 10: 0764124447 ISBN 13: 9780764124440

Verlag: Barron's Educational Series Inc.,U.S., 2004

Book by Geffner Andrea

Reseña del editor:

This updated edition provides clear, concise instruction on every form of business writing, from traditional business letters to e-mail and other electronic communications. Pointing out that effective business English begins with mastering grammar and sentence structure, the author presents a brush-up course on the basics of correct usage. Second to grammatical correctness, the biggest challenge in preparing business documents is achieving an appropriate business style that conveys the writer's message succinctly without resorting to stilted, overly formal language. The author advises on how to achieve a natural tone, and to avoid meaningless jargon. She follows up with good examples of model business letters, r (c)sum (c)s, employment letters, interoffice memos, news releases, and business reports. Additional features include exercises with answers and a glossary of business terms.

Contraportada:

Business English
Here is clear, concise instruction on every form of business writing, from traditional business letters to e-mail and other electronic communications. Pointing out that effective business English begins with mastering grammar and sentence structure, the author presents a brush-up course on the basics of correct usage. Just as important, she shows how to achieve an appropriate business style that lets you convey your message succinctly without resorting to stilted, overly formal language.
Use this book and learn—

How to achieve a natural tone

How to avoid meaningless jargon

How to create every type of business document, including business letters, r©sum©s, employment letters, interoffice memos, news releases, and business reports
You’ll find models of each kind of business document, as well as exercises with answers and a glossary of business terms.